What gives her brand quiet strength is not just the quality of the silk or the elegance of the silhouettes, it’s the thought behind every decision. Aisha sees fashion not just as commerce, but as care.

Aisha did not come into fashion to follow formulas. Her career in public policy shaped her discipline, empathy, and long-term thinking, traits that mattered more than appearance.

Discover the luxury abaya maison turning precious silks into style statements…

"What if getting dressed felt as nourishing as your skincare routine? That’s the quiet shift. Aisha Hossain is leading in modest fashion, through Selhaya, a London-based luxury abaya Maison redefining what elegance means for the body, the skin, and the soul."

"Synthetic satin: Shiny, stiff, clings to skin, traps moisture. Selhaya silk: Soft, flowing, naturally breathable. Designed to age beautifully. This isn’t just fabric. It’s a philosophy."

"To Aisha Hossain, a brand is often driven by volume, visibility, and product. A Maison, on the other hand, carries heritage. It honors rhythm and emotion. It builds slowly and remembers why it started."

"For Aisha, no sketch starts in a notebook. It begins in the heart. Each robe is shaped by a feeling, a personal moment, a spiritual insight, or a lived experience that stays with her."

"The Selhaya woman is not defined by trends or labels. She is thoughtful in how she moves, how she dresses, and how she holds space."

"Modesty is often misunderstood in fashion. For decades, it has been treated as the opposite of boldness, something to be softened, adjusted, or left out altogether. But today, a new vision of strength is emerging, one where modesty does not shrink a woman’s presence but sharpens it."

"Aisha Hossain is the founder of Selhaya — The First Luxury Abaya Maison™. At 29, she is redefining modest wear in the global luxury space."

"Aisha Hossain, founder of Selhaya, didn’t enter fashion to keep up with the noise. She created a space where beauty moves slowly, where modesty feels powerful, and where every detail is led by intention."

"Every Selhaya collection begins with hand-drawn sketches. Robes are made using couture fabrics like silk, linen and chiffon — materials rarely used in abayas, and never in fast fashion."

"...the packaging and unboxing experience, incorporating elements not typically found in even the highest end European fashion houses"

"Quiet anticipation is already building across the UK, Gulf, and parts of Africa, where Selhaya’s poetic tone and spiritually-rooted elegance are resonating deeply."